If your target audience is getting stuck in different stages of the customer journey and your email marketing efforts are underperforming, you need to change up your email marketing strategy before you lose more customers and revenue.
The key to leveraging email marketing to its full potential is building your email strategy based on your customer lifecycle.
Driven by the need to find a solution to their problem, people become aware of your brand and products. Thanks to your email acquisition strategy, you convert website visitors into new subscribers.
Potential customers are browsing through your site, looking for more information to see if what your product offers can be a solution to their needs. Now's the time to convince them you’re offering the best option.
Your prospect has placed their first order. Now you need to minimize buyer's remorse with a warm welcome and exciting reminders about the amazing benefits they will experience from your product.
To generate the second purchase from your first-time buyer, and repeat purchases from your existing customer base, you must maintain high-value customer experiences. Email marketing enables your customer loyalty program.
Satisfied customers become brand advocates, helping you attract more new customers. Maintain high satisfaction, and create a referral program, and they will gladly share their positive experiences publicly.
Once we've mapped out the customer lifecycle stages, we create multiple touchpoints represented by relevant emails, triggered by specific behaviors.
Feeling overwhelmed by the complexity of building your e-commerce email marketing strategy based on customer lifecycle?
We've got you covered.
When you partner with No Limit Email, you'll get a dedicated email marketing team to define the right approach for each customer lifecycle stage.
We're combining customer behaviour information with the capabilities of Klaviyo to create personalized experiences for each lifecycle stage.
Your lifecycle EDM strategy will be data-driven and customer-centric to help us create various types of automated and manual emails that cover every step of the customer journey.
We start by deep diving into your business to understand your current challenges and email marketing goals. We execute an in-depth audit to uncover gaps, analyse email marketing performance and compare your results against competitors in your niche.
Based on our findings, your goals, and priorities, our email strategy team constructs the optimal strategy for your DTC brand. We set KPIs to measure success and create a roadmap that aligns with your customer lifecycle marketing.
Our team takes over your Klaviyo account and executes the technical, creative, and analytical deliverables outlined in our project roadmap.
Before we hit the send button our team completes a thorough quality assurance checklist to ensure each email and SMS is optimized. Once the green light is given we make sure each email and SMS is delivered to their device and directly into the primary inbox folder.
Our team monitors the performance of our email and SMS and analyses the data to determine if we need to conduct AB tests to optimize performance.
Let us build your email marketing strategy around the customer lifecycle. Together, we'll transform this channel into a reliable source of profit with a customer-centric approach.