email strategy

The right email marketing strategy nurtures your customer lifecycle, turning browsers into buyers and new customers into brand advocates

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Why should you build your email marketing strategy around your customer lifecycle?

If your target audience is getting stuck in different stages of the customer journey and your email marketing efforts are underperforming, you need to change up your email marketing strategy before you lose more customers and revenue.

The key to leveraging email marketing to its full potential is building your email strategy based on your customer lifecycle.

By creating your email marketing strategy with your customer lifecycle in mind, you can:
01
Nurture prospects and customers
Send targeted messages based on the stage of the customer journey at the right moment.
02
Send messages that resonate
Effectively address the problems and desires of your target audience, so you can present your product as the solution they need to have.
03
Build touchpoints
Build touchpoints that lead your customer down the sales funnel so they buy again and again.
We've been applying this approach to all of our brand partners' email marketing strategies, which has led to the following results:
Convert more prospects into first-time buyers.
Generate repeat purchases through excellent customer experiences.
Transform happy customers into brand advocates.
Collect rave reviews, and user-generated content to post as social proof.
Collect user data to understand what makes your customer churn so you can fix the issues.
Significantly increase the percentage of monthly revenue generated from your email channel.
We're here to help you transform email into an effective performance marketing channel by incorporating customer lifecycle marketing into your email marketing strategy.
start with a free audit

advanced email & SMS strategy

Before creating your email strategy, you need to understand specific behaviors for each customer lifecycle stage.
awareness
Welcome email for a new subscriber
Browse abandonment email
Curated content newsletter
consideration
Cart abandonment email
Discount offer email
Back-in-stock email
action
Welcome email for a new customer
Order confirmation email
Shipping status update email
Feedback request email
Review request email
retention
Product education email
Replenishment email
Cross-sell email
Upsell email
advocacy
Loyalty program email
Refer-a-friend email
awareness
Welcome email for a new subscriber
Browse abandonment email
Curated content newsletter
consideration
Cart abandonment email
Discount offer email
Back-in-stock email
action
Welcome email for a new customer
Order confirmation email
Shipping status update email
Feedback request email
Review request email
retention
Product education email
Replenishment email
Cross-sell email
Upsell email
advocacy
Loyalty program email
Refer-a-friend email

Feeling overwhelmed by the complexity of building your e-commerce email marketing strategy based on customer lifecycle?

We've got you covered.

When you partner with No Limit Email, you'll get a dedicated email marketing team to define the right approach for each customer lifecycle stage.

start with a free audit

Get the most out of all Customer Lifecycle Email types

We're combining customer behaviour information with the capabilities of Klaviyo to create personalized experiences for each lifecycle stage.

Your lifecycle EDM strategy will be data-driven and customer-centric to help us create various types of automated and manual emails that cover every step of the customer journey.

Automated Lifecycle Emails

Setting up automated lifecycle emails ensures you always send the most relevant messages at the perfect moment.
By putting lifecycle email marketing on autopilot, we eliminate repetitive work, minimize the number of lost opportunities and maximize results for each stage of the customer journey.

Lifecycle Campaign Emails

Lifecycle campaigns create contextual emails for different situations, whether you want to communicate new customer benefits, brand updates, or learn something new about your customers.
By adding manually-sent lifecycle emails to your monthly content calendar, you can create new touchpoints throughout the customer journey to maintain trust and keep engagement high.
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Set up the perfect Lifecycle Strategy with Email Marketing

If you want to stop feeling overwhelmed and stop losing valuable business opportunities, you need an all-hands-on-deck approach to email marketing.
We're a full-service email marketing agency that you can consider an extension of your in-house marketing team.
book an advanced email audit now

We execute advanced email marketing strategies using the best e-commerce tools

Partner with NLE to build and execute an email program that will make email and SMS your highest revenue generation channels.

Let us build your email marketing strategy around the customer lifecycle. Together, we'll transform this channel into a reliable source of profit with a customer-centric approach.

start with a free audit

email strategy faqs