Driven by the need to find a solution to their problem, people become aware of your brand and products. Thanks to your email acquisition strategy, you convert website visitors into new subscribers.
Potential customers are browsing through your site, looking for more information to see if what your product offers can be a solution to their needs. Now's the time to convince them you’re offering the best option.
Your prospect has placed their first order. Now you need to minimize buyer's remorse with a warm welcome and exciting reminders about the amazing benefits they will experience from your product.
To generate the second purchase from your first-time buyer, and repeat purchases from your existing customer base, you must maintain high-value customer experiences. Email marketing enables your customer loyalty program.
Satisfied customers become brand advocates, helping you attract more new customers. Maintain high satisfaction, and create a referral program, and they will gladly share their positive experiences publicly.
Once we've mapped out the customer lifecycle stages, we create multiple touchpoints represented by relevant emails, triggered by specific behaviors.