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Sorry to say this but…
Your content probably sucks.
If it were good, your emails would be converting. But the fact that you’re here, tells me you’re struggling a little there.
There are two main reasons for that.
01

You don’t know WHY your customer is here

  • What problem are they facing?
  • What are their goals?
  • What made them start looking?
  • When did this happen?
  • What’s their experience with your product category?
  • How do they feel living with this problem?
  • How do they see themselves?
02

You don’t know HOW your customer wants to buy

  • What matters to them when buying this type of product?
  • What results are they looking for?
  • Where are they doing their research?
  • When do they need the problem solved?
  • Who is influencing them?
If you cannot clearly answer each question, that’s ok.
We know it’s tough. It takes hours, sometimes weeks, of customer research. On forums. Reading reviews. Looking through support tickets. Speaking one on one with customers. Just to understand all this. You know it’s important. You just don’t have time for that.
That’s where we come in.
Work With An Expert
Expert Email Copywriting Services for Effective Campaigns
Our approach to email copywriting that delivers results
Zero-party data
Reviews Mining
Post-purchase customer surveys
Customer support ticket mining
Social listening
Forum research
Customer avatar worksheet
Value proposition exercise

Enhance Your Marketing with Our Email Marketing  Copywriting Service

Enhance Your Marketing with Our Email Marketing
Copywriting Service

The right copy is the perfect balance between…

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What is email copywriting and why is it crucial for your marketing strategy?
The entire marketing strategy is pretty simple, honestly.
Align yourself with the customer journey. Push them forward. Prevent them from dropping off. Which is the entire concept of why we set up certain email flows.
Now, writing content that’s relevant to each flow’s objective is hard.  Having each email leverage on each other within each flow is even harder.  Imagine pulling a car with a rope. You take a deep breath, lean forward, head down, and pull. The veins in your forehead are about to burst.
But finally…
You feel the wheels moving. And suddenly you move along. At this point, it doesn’t make sense to stop. Because you have momentum.
That’s the exact same way good copywriting works in emails.
This is what we call “Stacking”.
Here are a few examples that we use.
GLF Framework
Gain
Logic
Fear
ATE Framework
Allay
Throw stones
Excite
PAS Framework
Problem
Agitate
Solution
BUSTD Framework
Benefits
Use cases
Social proof
Time sensitivity
PIES Framework
Painstorm (all the possible problems)
Imagine (how much worse it could be)
D-day
Explain (how you can reduce the pain)
Spotlight (end results and benefits)
Benefits of Outsourcing Your Email Copywriting
Save time
Save internal resources
Get assured results
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