4.9 Rated By 90+ E-commerce Brands

Beauty Brand Email Marketing Agency

Tailored retention marketing strategy for makeup, skincare, haircare, and personal grooming brands

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no limit email white logo
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no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
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NLE’s Global Influence

400+
Happy
DTC Brands
$80+ Million
Yearly Email Revenue Generated
50+
Countries Served
Insights

Why Beauty Brands Need Specialized Email Marketing?

You need a team of specialists who “GET” your brand, your audience and how your industry works.

01

your audience

Email designs are based on what YOUR audience wants to see. We do that by closely tracking click rates and place order rates.

02

your brand

Have you ever seen a design and it “‘just felt right”?

That’s every email we design.

03

our experience

After working with so many brands, we know what will perform and what won’t.

You’re in good hands with NLE.

04

supplement industry insights

Our team stays up to date with latest email strategies and tactics, and even your industry's brends.

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case study

Depology’s campaign revenue grew by 562% in 90 days.

Depology came to us with a common problem. A large mailing list, small amount of flows and minimal revenue generated from email.

They needed an e commerce email marketing agency to revamp their copy, design, campaign cadence, and segmentation strategy to amplify campaign revenue.
What we did:
  • Moved away from text heavy to premium designed email.
  • Created short form, impactful copy that resonated with their customers pain points, and desires.
  • Changed links so they would go to the product page and not homepage.
Campaign Revenue
78%
Increase in Open Rates
58%
Increase in Click Rates
Become an NLE Success Story
Become an NLE Success Story
Our Services

Choosing the right email marketing agency for your beauty brand

Services

our comprehensive supplement email marketing services

This is just some of the many things that go into your retention marketing strategy.

With NLE, we handle all that for you, end-to-end.

Key Channels
This is just some of the many things that go into a retention strategy.

With NLE, we handle all that for you, end-to-end.

strategy

We incorporate full customer and competitor research before beginning. Our team then delivers automation schemas to move your customers down the funnel based on their unique needs and your brand’s goals.

design

The purpose of design is to improve content consumption – drawing attention to the copy or to increase desire with imagery. So we ensure designs aremobile, desktop and tablet responsive. For dark mode, light mode, across inbox types.

Copywriting

The purpose of design is to improve content consumption – drawing attention to the copy or to increase desire with imagery. So we ensure designs aremobile, desktop and tablet responsive. For dark mode, light mode, across inbox types.

Cross-Channel Growthstrategy

Your database tells you where revenue opportunities lie. We help integrate your CRM with lookalike audiences across social and search, balancing your DTC site with marketplaces etc for optimal growth of your skincare brand.

Personalization

Using subscriber data and purchase intent, we personalize content for higher engagement and conversion.

A/B Testing & Optimization

Understanding the customer lifecycle is essential to increasing conversion efficiency and lifetime value. Whether it’s testing time-delays, messaging, offers, designs, we do it all.

Segmentation

Different customers respond to different marketing messages. Based on behavioral analysis, we deploy different persuasion techniques and feature different skincare products to your audience.

Deliverability

Nothing else matters if your emails don’t even land in the inbox. Our technicians deploy list hygiene tools to ensure maximum engagement and domain reputation.

Key Channels
Strategy
Graphic Design
Copywriting
Implementation

Our Designs

Trusted by award-winning beauty brands

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Key Features of Our Email Marketing Services

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Three elements of customer education

Our process

Maximizing Engagement with Supplement Email Campaigns

Ensuring performance means knowing HOW and WHEN to educate.

We’ve got this down to a science.

Based on zero-party data and first-party data…

We know exactly what to send to nurture and when to sell.

Working with NLE = Getting results

no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo
no limit email white logo

FAQ

Check out our blog for more insights into email marketing best practices.

Work with a beauty brand email marketing agency

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