Email Campaigns

educate, entertain, excite your audience, and prime them for conversion

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How does your e-Commerce brand benefit from sending out email campaigns?

Email marketing campaigns allow your brand to stay top of mind with your target audience by delivering fresh email content to your email list on a regular basis.
Email campaigns work alongside your automated email flows, by sending engaging email content to your list in between the customer journey automated emails they receive.
Having a comprehensive email campaign strategy that aligns with your brand's marketing calendar comes with numerous benefits:
Achieving your brand's yearly goals

Email campaigns help you add new touchpoints throughout the customer journey to increase conversions in all stages. Your email campaign strategy should complement your email automation strategy to maximize the company's short and long-term goals: boost sales, increase retention rates, and improve customer lifetime value.

Create targeted messages to specific audiences at the right time

It’s always very tempting to blast emails with general marketing messages to your entire email list so that you have a wider reach. However, data shows that sending targeted (more personalized) messages to specific segments of your list is a better approach to giving your subscribers a better experience with your brand. These thought-out personal interactions, help keep your list engaged, increase sale conversions, and boosts brand loyalty.

Collect user data

Use email campaigns to gather data about your prospect and customers. Sending out campaign emails that direct your audience to fill out a survey, or quiz gives your brand direct insights into their content preferences, favorite products, and buying habits. It also allows you to pinpoint the issues or concerns your customers have with your brand so you can address those issues to increase retention. By collecting user data in your campaign emails you can send more targeted marketing messages to increase email engagement and conversions.

Increase customer loyalty

Always include email campaigns for your loyal customers in your email marketing plan because they are a vital source of sustainable revenue for your company. Email campaigns help you keep your loyal customers happy with VIP offers and benefits so they become your brand advocates, attracting new customers to your brand.

Let's create email campaigns that stand out in your recipient's inbox and create positive experiences. Our email campaign services ensure that your audience goes from "Where do I unsubscribe!" to "Where do I buy!”.

awareness
Welcome email for a new subscriber
Browse abandonment email
Curated content newsletter
consideration
Cart abandonment email
Discount offer email
Back-in-stock email
action
Welcome email for a new customer
Order confirmation email
Shipping status update email
Feedback request email
Review request email
retention
Product education email
Replenishment email
Cross-sell email
Upsell email
advocacy
Loyalty program email
Refer-a-friend email
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What are email campaigns?

An email campaign is an email that you send to your audience manually — instead of being triggered into an email automation by the subscribers' actions.
Typically an e-Commerce business will schedule a series of campaign emails throughout the month so your email list is consistently getting updated information about your product and brand.
Each email campaign has one main call to action, which is in line with the campaign’s purpose and goal. The email campaign needs to be strategically crafted so the recipient is motivated to take action.
To setup your email campaign for success, you need:
An email marketing tool that meets your needs.
A clean list of contacts built over time.
An email marketing campaign strategy.
Ideally, a team to manage your email campaign calendar from start to finish.

For maximum results, each email campaign needs a subject line that sparks curiosity so they open the email, engaging content relevant to your target audience, and a call to action button for your subscriber to take action.

Is your marketing team ready to take over your email campaign management?

With limited resources and knowledge of email marketing, creating an email campaign strategy and managing a monthly campaign calendar can be truly overwhelming.

Speak to one of our email experts to take this burden off your shoulders by allowing No Limit Email to take over full email campaign management. 

Our expertise in e-commerce email marketing will help you reach your target audience with messages that build trust, increase conversion, and boost revenue all through campaign emails and SMS.

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There are a lot of types of email campaigns that drive revenue and retention

You could start with an extensive list of different email campaign types. Still, you should only pick the ones that considerably increase your chances of obtaining the desired customer behavior and achieving brand goals.

We tailor our email campaign services to help you nail each email campaign type and cover the entire customer lifecycle:

Product Launches

Product launch email campaigns typically include three phases: teasing, announcement, and launch. This campaign type helps you build anticipation, increase awareness around your new products, and convert even the most sceptical audience. Create curiosity, reveal benefits, and convert with early bird discounts.

Product Education

This email campaign type is great for driving excellent experiences, keeping customers engaged, building stronger connections with existing customers, and increasing willingness to make additional purchases. Include guides in product education emails to help customers enjoy their purchases to the fullest.

User Generated Content Push

User-generated content remains the most powerful marketing tactic because customers trust other customers more than brands. Find and add the best user-generated content for a cost-effective email campaign. Choose from existing content like customer photos or videos, reviews, testimonials, or unboxing experiences.

Product Highlight

Product highlight emails help your prospects, and existing customers visualize how their lives improve by using your products. Guide them by explaining the practical value and help them save time by narrowing it down to the perfect product. Highlight product selection's positive outcomes based on preferences and purchase history.

Back-in-Stock

Back-in-stock email campaigns help you recover lost sales and win back customers with high-demand products. You'll get the best results when you create the campaign around their online shopping behavior, send emails to those who signed up for a waitlist, and add elements of urgency, letting your audience know products sell out fast.

Loyalty Program Push

Loyalty program emails are a great way to delight and remind your most valuable customers about the benefits they enjoy from sticking with your brand, reducing the chances of leaving you for another brand. Share exclusive deals, points, or reward updates to encourage customers to get the most out of the loyalty program.

Promotions

Promotions help you increase recency and frequency, reactivate customers at the right time, and avoid silent churn. To convince customers to purchase, you must mix your special deals with personalized content. Use concise messaging, eye-catching visuals, and time-sensitive offers that motivate them to take action within a specified time.

General Announcement

General announcement emails can include various information that keeps your audience engaged and increases trust with proactive communication. Share recent brand or product updates, new exclusive content, upcoming events, policy changes, and any announcement that makes your audience feel like part of a community.

And more

Analyze your customer data and store's performance, and you'll get plenty of ideas for new email campaigns that convert. Add more types of email campaigns to your plan to transform email marketing into an effective channel and achieve your goals.
Leave the email campaign management in our hands, and we'll take care of all the details, from strategy to evaluation.
With our email marketing campaign services, you can use the saved resources to innovate and focus on other priority tasks.
book a free email audit

Let’s create email campaigns that convert

Our full-service email marketing agency is 100% dedicated to the e-commerce niche.
The process behind our tailored email marketing campaign services helps you increase ROI while keeping your audience engaged and happy.

Discovery

The discovery phase is fundamental for understanding your business's goals and challenges. We start with an audit that helps us set our email campaign strategy for success.

Campaign Strategy

We agree on the key performance indicators and design your email campaign strategy. Our strategists create an elaborate plan to help us achieve your goals.

Development

Our development team takes care of all the optimizations in your email marketing tool. We manage the technical details and ensure all campaigns can run according to our plan.

Creatives

The assigned designers and copywriters prepare the creatives. We stick to your brand guidelines and use best practices to obtain the best results.

Implementation

The implementation team sets up the email campaigns. They include the segments, filters, creatives, and timelines based on our agreed-on email marketing campaign strategy.

Launch

We make a final checkup before we set our email campaigns live. Once we launch our campaign, we track performance and make adjustments if needed.

Evaluation

We analyze the success of our campaigns based on the KPIs in the performance report, draw conclusions and suggest improvements for email marketing campaigns.

We use the best e-commerce tools to set up email campaigns for success

We leverage our team’s extensive knowledge of Klaviyo and other e-commerce tools to efficiently manage email campaigns that help your brand and customers thrive.

Scale up your profits by letting an email marketing agency manage your campaigns

We’re here to offer you tailored email marketing campaign services that help you create email campaigns your prospects and customers love and scale your e-commerce business profitability.

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