With over $80,000,000 per year in email revenue…
We understand that real growth doesn’t just come from sending more emails.
At No Limit Email we move your business
sustainable growth graph
Some proof from the brands we’ve helped
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email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
email design example on an iphoneemail design example on an iphoneemail design example on an iphone
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Tailored Email Marketing Strategy Agency Services

services & capabilities
Boost customer conversions. Drive repeat purchases

automated flows

campaigns

email design

copywriting

deliverability

a/b testing

key channels

email

sms

direct email

on-site messaging

Leading email strategy agency for comprehensive campaigns

case study
depology skincare
email design example
email design example
business performance summary after nle started work with the client
the brand
before no limit email

Depology is a skincare brand specializing in advanced, ingredient-focused products like serums and micro dart patches to target anti-aging and hydration.

the opportunity

Wanted to improve performance for their biggest sale event of the year.

Nov 2022 revenue: $892k

Percentage of total email revenue:: 60%

We saw an opportunity to build up more hype and a strong early bird list in tandem with SMS marketing.

the strategy
after no limit email

1. Set up a 6-step framework that we use for product launches

2. Maximized deliverability pre-BFCM

3. Worked with Depology on promotional strategy and flow

4. Added direct mail to re-engage active customers who have not bought in the last 4 months

the results
after no limit email

Nov Email Revenue: $1.7Mill

Percentage of Total Revenue From Email: 67%

Early Bird List Revenue: $253k

SMS Revenue: $107k

No Limit performed a holistic strategy to improve Depology Skincares November sales period through Email, SMS & Direct Email. We saw a 92% increase in email revenue compared to last years efforts.

Why Choose Us as Your Email Campaign Strategy Agency

the nle difference
email design example on an iphone
Full-service Lifecycle Marketing Management
To maximize growth opportunities and conversions, we provide complete management of your brand’s lifecycle marketing, beyond ordinary emails.
This includes strategic integrations with:
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Interactive emails

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Pop-ups and quizzes

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Subscription and memberships

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Loyalty programs (reviews, referrals)

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Personalized messaging and dynamic content

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and more

Omnichannel Marketing for Holistic Growth
Our email marketing strategy agency ensures synergy across every digital marketing touchpoint.
A seamless feedback loop between sales platforms and marketing channels.
As a retention marketing agency known for strategy, we’re well-versed in communicating even with your paid media teams to ensure maximum alignment to meet your marketing goals.
Data-First Approach
We monitor each of our brand’s accounts daily, leveraging first-party and zero-party data to meet business goals.
True optimization can only come from sufficient data collection, smart analyses and strategic implementation.
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Developing effective email marketing strategies

The NLE Strategy Process
from onboarding
ongoing

discovery

client intake questionnaire
reviews mining
competitor research
strategy audit
unit economics
klviyo technical audit
other platform/app audits

briefs

pop up brief
email/sms flow briefs
campaign briefs
6 month roadmap
client intake alignment with brand marketing calendar

production

copywriting
design
qa

action

build in klaviyo
build in 3rd party app

tracking

flow tracking sheet
campaign tracking sheet
a/b test tracking
pulsetake tracking

reporting

monthly deliverability health checks
monthly reporting
The NLE feedback loop
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ohra loop

The components of a successful email campaign strategy

Historical Data

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Cohort analysis

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LTV drivers

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Product journey

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Average order value

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Time between orders

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Repurchase rates

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Interactive emails

Qualitative Data

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Pre-purchase zero-party data

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Post-purchase surveys

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Reviews

business requirements

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Revenue goals

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Profitability goals

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Unit economics

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Inventory levels

How our email strategy maximises ROI

case study
raycon
email design example
email design example
conversion summary graph after nle started work with the client
the brand
before no limit email

Depology is a skincare brand specializing in advanced, ingredient-focused products like serums and micro dart patches to target anti-aging and hydration.

the opportunity

Lots of traffic was coming through, but people were not converting. Welcome flow conversion rate was only 0.61%.

We needed to do an overhaul, resulting in an increase in conversion rate to 1.14%.

Almost every campaign was promotional before working with NLE, which caused list fatigue and majority of their subscribers were unengaged.

the strategy
after no limit email

1. Set up behavior-based automations in Klaviyo

2. Helped with new headphone product launch

3. Frequent A/B testing to understand what their audience responds to

4. Implemented a collection-specific pop up and a dedicated welcome flow to hyper-segment audience

the results
after no limit email

Revenue per recipient before: $0.08
Revenue per recipient after: $0.10

Flows place order rate before: 0.48%
Flows place order rate after: 0.8%

Bounce rate: -14.26%
Spam rate: -40.56%
Unsubscribe rate: -21.32%

conversion summary graph after nle started work with the client

We found that they have distinctly different customer segments for their different collections - headphones vs powertech accessories. So we tailored the approach for both flows and campaigns, and saw phenomenal growth.

faq

What sets our email strategy services apart?

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We deploy a comprehensive approach that blends creativity with data-driven insights that move your business metrics, not just email metrics.

We prioritize understanding your brand's value proposition, target audience, and business goals to tailor strategies that resonate and drive results.

Our team combines expertise in segmentation, personalization, and automation to deliver highly effective campaigns that enhance engagement, increase conversions, and maximize ROI. We continuously innovate and adapt our strategies based on industry trends and analytics, ensuring your email marketing stays ahead of the curve and delivers measurable impact on your bottom line.

What metrics do we focus on in email strategy?

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Open Rate: Measures the percentage of recipients who open your emails, reflecting subject line effectiveness and initial engagement.

Click-Through Rate (CTR): Tracks the percentage of recipients who click on links within your emails, indicating content relevance and call-to-action effectiveness.

Conversion Rate: Measures the percentage of recipients who complete a desired action, such as making a purchase or signing up for a webinar, demonstrating campaign success in achieving goals.

Repurchase rates: We go one step further to look at new vs returning customer repurchase rates to see how many customers come back to make another purchase.

Time between orders: How long does it take people before placing another order

Average Order Value: How much does each customer spend per transaction

How do we develop custom email campaign strategies?

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Discovery: Conducting thorough research into your brand, industry landscape, and target audience.

Goal Setting: Collaboratively defining clear objectives for each campaign, whether it's increasing sales, boosting website traffic, or enhancing brand awareness.

Segmentation: Identifying and segmenting your audience based on demographics, behaviors, and preferences to deliver personalized content.

Content Planning: Crafting compelling content that aligns with audience interests and campaign objectives, ensuring every email serves a purpose and drives action.

Testing and Optimization: Implementing A/B testing and monitoring key metrics to refine strategies and maximize performance over time.

Why is an email strategy crucial for marketing success?

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An email strategy is crucial for marketing success because it allows brands to build and nurture relationships with their audience at scale.

A well-crafted email strategy enables brands to deliver timely, relevant, and personalized messages that resonate with recipients, driving engagement and conversions.

Additionally, email marketing is cost-effective, offers high ROI potential, and allows for precise targeting and segmentation based on customer data.

By developing a strategic approach to email marketing, brands can strengthen customer loyalty, increase brand awareness, and ultimately drive sustainable business growth in the competitive ecommerce landscape.

Ready to grow your ecommerce business?

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